Decision-based voter segmentation: an application for campaign message development
| Year of publication: |
2010
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|---|---|
| Authors: | Phillips, Joan M. ; Reynolds, Thomas J. ; Reynolds, Kate |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 3 (1.1.), p. 310-331
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