Decision support systems as the bridge between marketing models and marketing practice
Year of publication: |
2008
|
---|---|
Authors: | Wierenga, Berend |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 4.2008, 1, p. 38-44
|
Subject: | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing | Entscheidungstheorie | Decision theory |
-
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark, (2023)
-
17 years of service-dominant logic : Vargo and Lusch's contributions
Alexander Joseph Ibnu Wibowo, (2021)
-
An econometric approach to a marketing decision model
Frank, Ronald E., (1971)
- More ...
-
Van Bruggen, Gerrit, (2001)
-
Intra-firm Adoption Decisions:: Role of Inter-firm and Intra-firm Variables
van Everdingen, Yvonne, (2002)
-
A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
Lans, Ralf van der, (2010)
- More ...