Decline in the status of household decision making

Presents a theory of change in household decision making. Describes some of the changes as they appear on the UK marketing scene, investigating possible causes of these changes. Gives on account of micro‐economic factors and their effect on decision making and choice behaviour.

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Year of publication:	1968
Authors:	Cooper, Peter
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 2.1968, 3, p. 179-184
Publisher:	MCB UP Ltd
Subject:	Decision making \| Consumer behaviour \| Family life \| United Kingdom \| Marketing

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000005251 [DOI]
Source:	Other ZBW resources

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