Decoding the consumer's brain : neural representations of consumer experience

by Hang-Yee Chan

Year of publication:	[2019]
Authors:	Chan, Hang-Yee
Publisher:	Rotterdam : Erasmus Institute of Management (ERIM)
Subject:	consumer experience \| brand image \| consumer neuroscience \| functional magnetic resonance imaging \| multivariate pattern analysis \| machine learning \| Konsumentenverhalten \| Consumer behaviour \| Neurowissenschaften \| Neuroscience \| Markenimage \| Brand image \| Marktforschung \| Market research \| Künstliche Intelligenz \| Artificial intelligence \| Markenführung \| Brand management \| Neuromarketing

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