Deconstructing symbolic ideology in contemporary communication strategy in advertising : the case of Nirma and Wheel

Pragyan Rath; Apoorva Bharadwaj

Year of publication:	2014
Authors:	Rath, Pragyan ; Bharadwaj, Apoorva
Published in:	IIMB management review. - Bangalore : IIMB, ISSN 0970-3896, ZDB-ID 2413253-6. - Vol. 26.2014, 1, p. 17-27
Subject:	Communication \| Persuasion \| Marketing \| Semioethics \| Imagery \| Narrative \| Setting \| Gender \| Werbung \| Advertising \| Kommunikation \| Öffentlichkeitsarbeit \| Public relations \| Narrative Methode \| Narrative method \| Werbewirkung \| Advertising effects \| Geschlecht \| Marketingmanagement \| Marketing management \| Konsumentenverhalten \| Consumer behaviour \| Interne Kommunikation \| Internal communication

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