Degrees-of-Freedom Analysis of Case Data in Business Marketing Research - Case data are analyzed using a pattern matching approach to conduct critical tests of competing theories in business marketing
| Year of publication: |
1999
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| Authors: | Wilson, Elizabeth J. ; Woodside, Arch G. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 28.1999, 3, p. 21-196
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