Delaying the inevitable?: The effects of "time to think" on responses to innovative concepts
| Year of publication: |
2003
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|---|---|
| Authors: | Morris, Leigh ; Abrams, Dominic ; Moura, Georgina Randsley de ; Durlach, Paula |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 37.2003, 10, p. 1440-1456
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