Delight and commitment : revisiting the satisfaction-loyalty link
Daniël Johannes Petzer and Mornay Roberts-Lombard
| Year of publication: |
2021
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| Authors: | Petzer, Daniël Johannes ; Roberts-Lombard, Mornay |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 20.2021, 4, p. 282-318
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| Subject: | calculative commitment | customer delight | expertise | information sharing | loyalty | Satisfaction | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Informationsverbreitung | Information dissemination | Mitarbeiterbindung | Employee retention | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2020.1855068 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012695106