Delineating transformative value creation through service communications : an integrative framework
Year of publication: |
2022
|
---|---|
Authors: | Tsiotsou, Rodoula H. ; Diehl, Sandra |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 33.2022, 4/5, p. 531-551
|
Subject: | Agenda-setting | Framing | Marketing mix | Quality of life | Relational dialectics | Sustainability | Transformative service research (TSR) | Transformative value | Value co-creation | Vulnerability | Well-being | Betriebliche Wertschöpfung | Value creation | Lebensqualität | Marketingmanagement | Marketing management | Kundenintegration | Customer integration | Nachhaltige Entwicklung | Sustainable development | Kundenwert | Customer value |
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