Delivering quality service : balancing customer perceptions and expectations
Valarie A. Zeithaml; A. Parasuraman; Leonard L. Berry
| Year of publication: |
1990
|
|---|---|
| Authors: | Zeithaml, Valarie A. ; Parasuraman, A. ; Berry, Leonard L. |
| Publisher: |
New York, NY : Free Press [u.a.] |
| Subject: | Verkauf | Selling | Produktqualität | Product quality | Servicepolitik | Qualität | Dienstleistungssektor | Qualitätskontrolle | Dienstleistung | Kundendienst |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XII, 226 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 207 - 218 |
| ISBN: | 0-02-935701-2 ; 978-1-4391-6728-1 ; 1-4391-6728-1 |
| Classification: | Marketing ; Qualitätsmanagement ; Dienstleistungen: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000083054