Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Christian Homburg; Torsten Bornemann; Max Kretzer
| Year of publication: |
2014
|
|---|---|
| Authors: | Homburg, Christian ; Bornemann, Torsten ; Kretzer, Max |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 2, p. 137-153
|
| Subject: | Relationship marketing | Personal selling | Customer commitment | Perceptual accuracy | Beziehungsmarketing | Verkaufspersonal | Salespeople | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Mitarbeiterbindung | Employee retention | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010345196