Demand and supply integration : a conceptual framework of value creation through knowledge management
Terry L. Esper; Alexander E. Ellinger; Theodore P. Stank; Daniel J. Flint; Mark Moon
| Year of publication: |
2010
|
|---|---|
| Authors: | Esper, Terry L. ; Ellinger, Alexander E. ; Stank, Theodore P. ; Flint, Daniel J. ; Moon, Mark A. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010, 1, p. 5-18
|
| Subject: | Lieferkette | Supply chain | Kundenwert | Customer value | Wissensmanagement | Knowledge management | Marketingmanagement | Marketing management | Lastmanagement | Demand-side management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003965740