Demand chain management : factors enhancing market responsiveness capabilities
Durgesh Kumar Agrawal
| Year of publication: |
2012
|
|---|---|
| Authors: | Agrawal, Durgesh Kumar |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 19.2012, 2, p. 101-119
|
| Subject: | Lieferkette | Supply chain | Nachfrage | Demand | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009552206