Demand chain management : the marketing and supply chain interface redefined

Arun Kumar Deshmukh and Ashutosh Mohan

Year of publication:	March 2016
Authors:	Deshmukh, Arun Kumar ; Mohan, Ashutosh
Published in:	The IUP journal of supply chain management : IJSCM. - Hyderabad : IUP Publ., ISSN 0972-9267, ZDB-ID 2576853-0. - Vol. 13.2016, 1, p. 20-36
Subject:	Lieferkette \| Supply chain

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