Demand estimation and assortment optimization under substitution : methodology and application

A. Gürhan Kök; Marshall L. Fisher

Year of publication:	2007
Other Persons:	Kök, A. Gürhan (contributor) ; Fisher, Marshall L. (contributor)
Publisher:	Durham, NC : Fuqua School of Business, Duke Univ.
Subject:	Einzelhandel \| Retail trade \| Sortiment \| Retail assortment \| Category Management \| Category management \| Lagerhaltungsmodell \| Inventory model \| Heuristik \| Heuristics \| Lieferkette \| Supply chain

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