Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach

Raouf Ahmad Rather

Year of publication:	2021
Authors:	Rather, Raouf Ahmad
Published in:	Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 20.2021, p. 1-11
Subject:	Tourism \| Revisit intention \| Destination \| Social media \| Co-creation \| Customer brand engagement \| Fear of COVID-19 \| Perceived risk \| Coronavirus \| Kundenintegration \| Customer integration \| Social Web \| Social web \| Urlaubsverhalten \| Holiday behaviour \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Kundenzufriedenheit \| Customer satisfaction \| Risiko \| Risk \| Online-Marketing \| Internet marketing

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