Demystifying intuitional and rational decision-marking : symmetrical and asymmetrical analysis

Lili Mi, Catherine Prentice, Nazim Taskin and David Pauleen

Year of publication:	2025
Authors:	Mi, Lili ; Prentice, Catherine ; Taskin, Nazim ; Pauleen, David J.
Published in:	Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 33.2025, 1, p. 58-74
Subject:	intuition \| rationality \| CEST \| strategic decision making \| SEM \| fsQCA \| Entscheidung \| Decision \| Rationalität \| Rationality \| Intuition \| Theorie \| Theory \| Kognition \| Cognition

freely available

Full text |

More access options

doi.org

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10015327209

A service of the