Descriptive Evidence on the Role of Corporate Brands in Marketing Higher Education Services
Year of publication: |
2010
|
---|---|
Authors: | Mourad, Maha ; Ennew, Christine ; Kortam, Wael |
Published in: |
Service Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 2164-3962. - Vol. 2.2010, 3, p. 154-166
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | service marketing | perceived risk | brand equity | marketing higher education | students' choice in higher education | Egypt higher education market |
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