Design, branding and marketing : experience and value creation in design, branding, marketing, corporate reputation and identity
Katelijn Quartier, Ann Petermans, T. C. Melewar, Charles Dennis
| Year of publication: |
2024
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|---|---|
| Authors: | Quartier, Katelijn ; Petermans, Ann ; Melewar, T. C. ; Dennis, Charles |
| Published in: |
Corporate reputation review. - London : Palgrave Macmillan, ISSN 1479-1889, ZDB-ID 2031776-1. - Vol. 27.2024, 2, p. 90-92
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| Subject: | Markenführung | Brand management | Firmenimage | Corporate reputation | Betriebliche Wertschöpfung | Value creation |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41299-024-00187-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015186179