Design-led innovation : overcoming challenges to designing competitiveness to succeed in high cost environments
Sam Bucolo; Cara Wrigley
| Year of publication: |
2014
|
|---|---|
| Authors: | Bucolo, Sam ; Wrigley, Cara |
| Published in: |
Global perspectives on achieving success in high and low cost operating environments. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5828-8. - 2014, p. 241-251
|
| Subject: | Innovation | Innovationsmanagement | Innovation management | Produktgestaltung | Product design | KMU | SME | Wettbewerb | Competition | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010360833