Design of review systems : a strategic instrument to shape online reviewing behavior and economic outcomes
Dominik Gutt, Jürgen Neumann, Steffen Zimmermann, Dennis Kundisch, Jianqing Chen
| Year of publication: |
2019
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|---|---|
| Authors: | Gutt, Dominik ; Neumann, Jürgen ; Zimmermann, Steffen ; Kundisch, Dennis ; Chen, Jianqing |
| Published in: |
The journal of strategic information systems : incorporating International Information Systems. - Amsterdam [u.a.] : Elsevier, ISSN 0963-8687, ZDB-ID 1099465-8. - Vol. 28.2019, 2, p. 104-117
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| Subject: | Review systems | Design features | Strategic instrument in E-commerce | Scoping review | Electronic word-of-mouth | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Online-Handel | Online retailing |