Designing a model for forecasting the customer's purchasing behavior based on the functional attitude theory : (case study in Iran's car industry)
by Ali Sanayei, Hossein Rezaey and Reza Shafee'i
| Year of publication: |
2010
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|---|---|
| Authors: | Sanayei, Ali ; Rezaey, Hossein ; Shafee'i, Reza |
| Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 902865-1. - Vol. 35.2010, 3, p. 129-146
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | Kfz-Industrie | Automotive industry | Iran |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008696418