Designing a Model for Forecasting the Customer's Purchasing Behavior based on the Functional Attitude Theory (Case study in Iran's Car Industry)
| Year of publication: |
2010
|
|---|---|
| Authors: | Sanayei, Ali ; Rezaey, Hossein ; Shafee'i, Reza |
| Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 9028651. - Vol. 35.2010, 3, p. 129-147
|