Designing a predictive performance measurement and control system to maximize customer relationship management success
María Rosa Llamas-Alonso; Ana Isabell Jiménez-Zarco; María Pilar Martínez-Ruiz; John Dawson
| Year of publication: |
2009
|
|---|---|
| Authors: | Llamas-Alonso, María Rosa ; Jiménez-Zarco, Ana Isabell ; Martínez-Ruiz, María Pilar ; Dawson, John A. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 16.2009, 1, p. 1-41
|
| Subject: | Balanced Scorecard | Balanced scorecard | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003839980