Designing brand identity : an essential guide for the entire branding team
Alina Wheeler
| Year of publication: |
2009 ; 3rd ed.
|
|---|---|
| Authors: | Wheeler, Alina |
| Publisher: |
Hoboken, NJ : John Wiley & Sons |
| Subject: | Markenführung | Brand management | Markenname | Werbung | Markenartikel | Marketing | Marke | Design | Markenpolitik | Markenimage |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | IX, 310 S. zahlr. Ill. 29 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references (p. 292-293) and index 0908 |
| ISBN: | 978-0-470-40142-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003830852