Designing brand identity : an essential guide for the entire branding team
Alina Wheeler
| Year of publication: |
2009 ; 3rd ed.
|
|---|---|
| Authors: | Wheeler, Alina |
| Publisher: |
Hoboken, NJ : John Wiley & Sons |
| Subject: | Markenführung | Brand management | Markenname | Werbung | Markenartikel | Marketing | Marke | Design | Markenpolitik | Markenimage |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] |
Online-Ausg.:
Wheeler, Alina. Designing brand identity, 3. ed.. - Hoboken, N.J : John Wiley & Sons, 2009. - IX, 310 S.
Persistent link: https://www.econbiz.de/10003830852