Designing effective volunteering appeals : results of choice-based conjoint and latent class segmentation analyses
Eva Maria Jedicke, Stephan Olk, Adnan Zogaj, Dieter K. Tscheulin, and Jörg Lindenmeier
| Year of publication: |
2024
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|---|---|
| Authors: | Jedicke, Eva Maria ; Olk, Stephan ; Zogaj, Adnan ; Tscheulin, Dieter K. ; Lindenmeier, Jörg |
| Published in: |
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action. - London [u.a.] : Sage Publ., ISSN 1552-7395, ZDB-ID 2029449-9. - Vol. 53.2024, 6, p. 1537-1563
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| Subject: | volunteering | volunteer recruitment | nonprofit communication | volunteer functions inventory | choice-based conjoint | Ehrenamtliche Arbeit | Voluntary work | Nonprofit-Organisation | Nonprofit organization | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Nonprofit-Marketing | Nonprofit marketing | Personalbeschaffung | Recruitment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/08997640241227166 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015403809