Designing scenario-based experiments in retail SCM : methodological approaches and practical insights
Ha Ta, Adriana Rossiter Hofer, Yao "Henry" Jin, Simone T. Peinkofer, and Annibal Sodero
| Year of publication: |
2025
|
|---|---|
| Authors: | Ta, Ha ; Hofer, Adriana Rossiter ; Jin, Yao ; Peinkofer, Simone T. ; Sodero, Annibal |
| Published in: |
International journal of physical distribution and logistics management. - Bingley : Emerald, ISSN 1758-664X, ZDB-ID 2032079-6. - Vol. 55.2025, 1, p. 94-117
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| Subject: | Consumer-centricity | Retail supply chain | Scenario-based experimental design | Technology | Vignette | Lieferkette | Supply chain | Einzelhandel | Retail trade | Experiment | Szenariotechnik | Scenario analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPDLM-10-2024-0392 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015198524