Designing the customer-centric organization : a guide to strategy, structure, and process
[Jay R. Galbraith]
| Year of publication: |
2005 ; 1. ed.
|
|---|---|
| Authors: | Galbraith, Jay R. |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Kundenmanagement | Beziehungsmanagement | Unternehmensplanung | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XVI, 184 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 0-7879-7919-8 ; 978-0-7879-7919-5 |
| Classification: | Marketing ; Unternehmensorganisation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002570647