Destination positioning opportunities using personal values : elicited through the Repertory Test with Laddering Analysis

Steven Pike

Year of publication:	2012
Authors:	Pike, Steven
Published in:	Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 33.2012, 1, p. 100-107
Subject:	Destinationsmanagement \| Destination management \| Marketingmanagement \| Marketing management \| Konsumentenverhalten \| Consumer behaviour \| Entscheidung \| Decision

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