Detecting falsification in a television audience measurement panel survey
Sharan Sharma, Michael R. Elliott
| Year of publication: |
2020
|
|---|---|
| Authors: | Sharma, Sharan ; Elliott, Michael R. |
| Subject: | audience measurement | falsification | interviewer effects | multilevel models | quality control | Messung | Measurement | Fernsehen | Television | Befragung | Interview | Mediennutzung | Media usage | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785319874688 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012308945