Detecting pain points from user-generated social media posts using machine learning
Joni Salminen, Mekhail Mustak, Juan Corporan, Soon-gyo Jung, and Bernard J. Jansen
| Year of publication: |
2022
|
|---|---|
| Authors: | Salminen, Joni ; Mustak, Mekhail ; Corporan, Juan ; Jung, Soon-gyo ; Jansen, Bernard J. |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 57.2022, 3, p. 517-539
|
| Subject: | marketing | artificial intelligence | AI | machine learning | customer insight | user-generated content | UGC | pain points | Künstliche Intelligenz | Artificial intelligence | Social Web | Social web | Online-Marketing | Internet marketing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968221095556 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015424224