Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts
Yongick Jeong and Hai Tran
| Year of publication: |
2014
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|---|---|
| Authors: | Jeong, Yongick ; Tran, Hai |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 23.2014, 1, p. 5-16
|
| Subject: | Sportveranstaltung | Sport event | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010355399