Determinants and effects of mobile service customization : an empirical study of A2P SMS adoption
Year of publication: |
October-December 2018
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Authors: | Boonlert Watjatrakul |
Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 2498765-7. - Vol. 10.2018, 4, p. 73-87
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Subject: | A2P SMS | Configuration | Customization | Experience | Information Seeking | Mobile Service Adoption | Service Values | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Innovationsakzeptanz | Innovation adoption | Beziehungsmarketing | Relationship marketing | Dienstleistung | Services | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Mobiltelefon | Mobile phone |
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