Determinants and moderators of consumers' cross-border online shopping intentions
Year of publication: |
2016
|
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Authors: | Wagner, Gerhard ; Schramm-Klein, Hanna ; Schu, Matthias |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 38.2016, 4, p. 214-227
|
Subject: | Cross-Border E-Commerce | Cross-Border Purchases | Foreign Markets | International Online Shopping | Online Outshopping | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Multinationales Unternehmen | Transnational corporation |
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