Determinants for adoption of new products : an empirical study on smart phone customers in Delhi NCR
Navneet Gera, Sangeeta Yadav, Léo Paul Dana, Akshit Mittal
| Year of publication: |
2023
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|---|---|
| Authors: | Gera, Navneet ; Yadav, Sangeeta ; Dana, Leo Paul ; Mittal, Akshit |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 43.2023, 2, p. 143-163
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| Subject: | innovation | new product | risk | customer innovativeness | hedonic innovativeness | Innovation | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2023.131347 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014307442