Determinants of brand equity in cultural organizations : the case of an art exhibition
Year of publication: |
2012
|
---|---|
Authors: | Camarero Izquierdo, Carmen ; Garrido Samaniego, María José ; Vicente, Eva |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 9, p. 1527-1549
|
Subject: | Markenimage | Brand image | Kunsthandel | Art trade | Museum | Markenführung | Brand management | Tourismusregion | Tourism destination | Spanien | Spain |
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