Determinants of e-commerce strategy in franchising : a resource-based view
Rozenn Perrigot and Thierry Pénard
| Year of publication: |
2013
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|---|---|
| Authors: | Perrigot, Rozenn ; Pénard, Thierry |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 17.2012/13, 3, p. 109-130
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| Subject: | E-commerce | encroachment | franchising | resource-based view | transactional Web site | Ressourcenorientierter Ansatz | Resource-based view | Electronic Commerce | Franchising | Website | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009745718