Determinants of game-products repurchasing behaviour in virtual comunity : the role achievement as moderation variable
Dhani Mifthakhul Zein, Astrid Puspaningrum, Ainur Rofiq
| Year of publication: |
2023
|
|---|---|
| Authors: | Zein, Dhani Mifthakhul ; Puspaningrum, Astrid ; Rofiq, Ainur |
| Subject: | Virtual Communities | Online Games | Customer Engagement | Achievement | Repurchase Intention | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Online-Handel | Online retailing | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Virtuelle Realität | Virtual reality |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v12i2.2323 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014285175