Determinants of online social entrepreneurs' brand loyalty : a value creation model
Rasha Abdel Aziz ElNaggar, Rasha Hammad
| Year of publication: |
2024
|
|---|---|
| Authors: | ElNaggar, Rasha A. A. ; Hammad, Rasha |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 21.2024, 1, p. 155-176
|
| Subject: | Branding | Digital entrepreneurs | Leadership | Social entrepreneurship | Social innovation | Value creation | Sozialwirtschaft | Social economy | Betriebliche Wertschöpfung | Markenführung | Brand management | Entrepreneurship | Entrepreneurship approach | Social Web | Social web | Markentreue | Brand loyalty | Innovation | Unternehmer | Entrepreneurs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-023-00365-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014501193