Determinants of relationship termination intentions and their evolution : a two time-lag approach
Year of publication: |
2025
|
---|---|
Authors: | Wen, Tianhao ; Ha, Hong Youl |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 19.2025, 1, p. 115-131
|
Subject: | Relationship termination intentions | B2B relationship stages | Social dependence | Relational satisfaction | Partner trust | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Customer satisfaction | Soziale Beziehungen | Social relations |
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