Determinants of store brand share
Raj Sethuraman; Gielens Katrijn
| Year of publication: |
2014
|
|---|---|
| Authors: | Sethuraman, Raj ; Katrijn, Gielens |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 2, p. 141-153
|
| Subject: | Store brands | Private labels | Empirical generalization | Meta-analysis | Retailing | Handelsmarke | Store brand | Einzelhandel | Retail trade | Meta-Analyse | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Einzelhandelspreis | Retail price | Lebensmitteleinzelhandel | Food retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010402353