Determinants of Store-Level Price Elasticity
| Year of publication: |
1995
|
|---|---|
| Authors: | Hoch, Stephen J. ; Kim, Byung-Do ; Montgomery, Alan L. ; Rossi, Peter E. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 32.1995, 1, p. 17-29
|