Determining consumers' discount rates with field studies
Song Yao, Carl F. Mela, Jeongwen Chiang, and Yuxin Chen
| Year of publication: |
2012
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|---|---|
| Authors: | Yao, Song ; Mela, Carl F. ; Chiang, Jeongwen ; Chen, Yuxin |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 6, p. 822-841
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| Subject: | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Dauerhafte Konsumgüter | Durable goods | Feldforschung | Field research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009688799