Determining the relationship between organizational reputation and citizens' behavioral intentions (case: Bank Shahr customers)
Year of publication: |
2017
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Authors: | Zarandi, Hossein Mohammadpour ; Amirkabiri, Alireza ; Kojouri, Hamidreza |
Published in: |
Journal of urban economics and management : a quarterly journal of Iran Urban Economics Scientific Association. - [Tehran] : [Iran Urban Economics Scientific Association], ISSN 2345-2870, ZDB-ID 2854777-9. - Vol. 5.2017, 20, p. 99-111
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Subject: | organizational reputation | behavioral intentions | citizens | Bank Shahr | customers | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Bank | Reputation | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Verbrauchereinstellung | Consumer attitudes |
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