Determining Segmentation in Sales Response Across Consumer Purchase Behaviors
| Year of publication: |
1998
|
|---|---|
| Authors: | Bucklin, Randolph E. ; Gupta, Sunil ; Siddarth, S. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 35.1998, 2, p. 189-197
|