Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio
| Year of publication: |
2003
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|---|---|
| Authors: | Bordley, Robert |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 40.2003, 1, p. 39-53
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