Determining the Optimal Level of Media Spending
| Year of publication: |
1994
|
|---|---|
| Authors: | Danaher, Peter J. ; Rust, Roland T. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 34.1994, 1, p. 28-34
|