Developing a brand avoidance model in Pygmalion cycle
Shahnaz Honarmand, Hossein Rezaei Dolatabadi, Azarnoush Ansari
| Year of publication: |
2020
|
|---|---|
| Authors: | Honarmand, Shahnaz ; Dolatabadi, Hossein Rezaei ; Ansari, Azarnoush |
| Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 13.2020, 5, p. 597-620
|
| Subject: | brand avoidance | gender behaviours | government role | home appliances | brand avoidance consequences | Pygmalion cycle | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Geschlecht | Gender |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPM.2020.110078 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515748