Developing a brand avoidance model in Pygmalion cycle
Year of publication: |
2020
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Authors: | Honarmand, Shahnaz ; Dolatabadi, Hossein Rezaei ; Ansari, Azarnoush |
Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 13.2020, 5, p. 597-620
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Subject: | brand avoidance | gender behaviours | government role | home appliances | brand avoidance consequences | Pygmalion cycle | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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