Developing a brand equity model for tourism destination
Year of publication: |
2017
|
---|---|
Authors: | Ghafari, Mohammad ; Ranjbarian, Bahram ; Fathi, Saeed |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 12.2017, 4, p. 484-507
|
Subject: | destination brand equity | brand loyalty | brand satisfaction | brand uniqueness | Markenimage | Brand image | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Beziehungsmarketing | Relationship marketing | Tourismus | Tourism | Kundenzufriedenheit | Customer satisfaction |
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